"Running an influence company from the kitchen table."

I would like to share something with you.

It really hurts me to see how hard the COVID-19 crisis is affecting people around the world. We think of all of you, especially those who are not well and are worried about them their loved ones. We have deep respect for those who provide care and assistance and for teachers who continue their work remotely.

It hurts me to see so many small entrepreneurs anxious right now, but we know it is generally good and I hope we as entrepreneurs can really support each other during this period.

At the same time, to be honest, I'm annoyed by a lot of big companies that have made a lot of money in recent years, to the detriment of people and the planet, and now they're trying to look good with coronavirus related initiatives or even worse to make a lot of money out of this situation. I believe that taking responsibility must be a key principle for all companies, not only in times of crisis.

I hope things improve for all of us soon, but let us not allow the situation to return to where it was. Let's learn from the past and paint the future that everyone we want to see now.

Let us agree to ban the term "social company" and ensure that soon there will be only companies or anti-social companies.

Only then can we build a world together, in which social and sustainable enterprises will be the rule, not the exception.

Being an entrepreneur means taking responsibility - please take care of the people on your team, be by the side of your entire supply chain, your local community and minimize your impact on our planet.

Let's make social business the new normal together.

Stay home, stay safe and enjoy some chocolate.

Henk Jan Beltman Chief Chocolate Officer